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  • By Marci Nielsen


    Duracoat is located in America. It is a big corporation that specializes in manufacturing and distributing coatings. Most of its client base is located in the US. However it makes significant income from sales in western countries like the United Kingdom, Germany, France, and Canada. Duracoat products are global brands with international recognition. The business operates under the paint industry and is among the biggest. Compared to its competitors, it control a significant market in Lawrence, KS.

    The history of the company goes back several years in the past. The initial products it produced were usually basic coatings, but over time, the number of paints produced has grown very huge. Despite having financial difficulties in its infancy, the company has managed to overcome them and establish itself well in as far as financial position is concerned. Currently, it is among the most profitable corporations since it is a multi-million business.

    Good management takes the praise for the wide portfolio of commodities manufactured. The company ranks high among some of the most well-managed firms in paint industry because it has had some of the best managers running it in the past. The philosophies and strategies adopted by most managers in the past have aimed to expand production and increase profitability in operations.

    Almost all continents have satellite production factories because of superior management skills of managers. Some of the biggest production factories are in North America, Asia, Oceania, and Europe. In the long term, the company intends to open production factories in other parts of Asia where they lack, Latin America, and Africa.

    A diverse product portfolio is also attributable to enormous research and development efforts. The company invests several millions of dollars on funding research and development efforts as a way of remaining creative. As a result, some among the greatest inventions in the paint industry have been created by Duracoat. Aggressive research and development is a strategy that every management at the corporation has been able to embrace and support.

    Although production sites are not located on all continents, distributors are located everywhere. In order to ensure that commodities are supplied in all corners of the world, the corporation maintains a huge network of distributors in every country. Distributors are usually private investors who are given the authority to sell and distribute commodities to retail businesses. A good network of distributors, superior production methods, better management, and extensive research and development are the main sources of competitive advantage the business leverages on.

    Consumers are attracted by low costs of products, which result from the various sources of competitive advantage. Since commodities are sold globally in different countries, prevailing economic situation in those countries determine prices. However, relative stability in prices is one thing that the management tries hard to achieve.

    Duracoat manufactures all kinds of coatings that exist. The coatings have diverse applications including appliance, garage door, truck trailer siding, rainwave, trim and sidewall, and metal roofing uses among others. The coatings can be used for resisting corrosion, erosion, and oxidation. They are rated as among the best in the world.




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